- Resort Business generates 40% EBITDA on account of growth in room and food & beverage revenues.
- 35% increase in the average room rate compared to pre-pandemic rates.
- Occupancy touches 73% in FY Q1 against 52% in the previous quarter
The leisure hospitality brand saw a 35% growth in the average room rate compared to pre pandemic levels, and the occupancy reached 73% as compared to 52% in the previous quarter.
Meanwhile, the new additions in Membership also doubled compared to the same quarter in the previous year. The down payment of Membership also touched 47%, an increase of 10% over the previous year.
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Talking about the performance in the first quarter of the Financial Year, Vikram Lalvani, MD and CEO of Sterling Holiday Resorts Ltd said, “We have seen the first, full summer season since 2019, as we lost the season in the past 2 years to the pandemic. We were geared to leverage the anticipated demand upswing and that helped us clock a Rs.100 crore quarter for the first time. We will continue to expand aggressively and grow organically to leverage the great start to this financial year!”
Sterling Resorts is expanding its distribution network into Tier 2 and 3 towns aggressively. It has developed a proprietary platform called “Sterling One” that enables partners engage with Sterling and book Sterling holidays for their clients online in real time.
Sterling has also taken up several initiatives to control costs including virtualization of its acquisition processes and increase in membership sales from onsite locations, resulting in higher margins.
In line with its vision to aggressively expand on an asset-light model, Sterling opened resorts in Madurai and Kalimpong in the first quarter and signed on several other properties that it plans to open in the near future.
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ABOUT STERLING HOLIDAY RESORTS LTD.
Sterling Holiday Resorts Limited is a leading leisure hospitality company in India which has been delivering great holidays since 1986. The company pioneered Vacation Ownership and has a network of resorts at some of the best holiday destinations in India. Currently, Sterling has resorts located in Alleppey, Anaikatti, Corbett, Dabhosa, Darjeeling, Durshet, Gangtok, Gir, Goa, Godavari, Guruvayur, Kalimpong, Kanha, Karwar, Kodaikanal, Kufri, Kundalika, Lonavala, Madurai, Manali, Mount Abu, Munnar, Mussoorie, Nainital, Ooty, Puri, Rishikesh, Sajan, Sariska, Srinagar, Thekkady, Wayanad, Yelagiri and Yercaud. Sterling Holidays also owns ‘Nature Trails Resorts Private Limited’ – an adventure holiday company that operates resorts at four unique destinations in Maharashtra.
Sterling Holiday Resorts Limited is a 100% independently managed subsidiary of Thomas Cook (India) Limited (TCIL), India’s leading integrated travel and travel related financial services.”
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